Ideas for advanced development

ADTELLIGENCE offers the leading edge advertising targeting platform for the social web. The technology from ADTELLIGENCE enables higher ad revenues for social networks and portals with Facebook connect or OpenID support and increases the conversions & click rates of ecommerce shops and advertisers. We are unifying self-service ad-booking, universal user profile targeting, payment, monitoring, analytics & market intelligence as a fully automated SaaS platform running on newest cloud computing.

We use the real data from social networks’ anonymized user profiles like interests, demo- & location based geographical information to deliver exactly the most relevant advertising for the user in real time. The platform enables a closed loop marketing process which includes holistic business & market intelligence and a recommendation engine for real-time campaign optimization and mass personalization of portals content.

The platform enables social networks and, thanks to OpenSocial & Facebook Connect, nearly every website, to create a sustainable, advertisement based business model. Advertisers can tailor their ads to precisely the right target group for their product, without wasting time or money on ads that are disregarded by users. Social Networks are able to more effectively monetize and profit from their site. Both advertisers and publishers can use the exact audience targeting from ADTELLIGENCE as major competitive advantage over traditional media and Web 1.0 pages.

The vision of ADTELLIGENCE is to create technologies which facilitate internet & web service providers to offer their communication & information services free of charge for everyone and to support sustainable business models for the digital world of tomorrow.

ADTELLIGENCE is a high-tech company in the metropolitan Rhein-Neckar region. The team consists of experts who have built up their know-how on SAP, Google and IBM. ADTELLIGENCE supports companies in improving their business models and increasing their competitiveness with traditional media. The company was founded in Mannheim/Germany in 2009, together with venture capitalists, by Dipl. economist Michael Altendorf, and Dr. Cyrille Waguet.